Why Local SEO is so Crucial for Small Business?

Did you know?
Around 50% of the searches on Google are for local businesses and out of which more than 35% are likely to get converted into sales.

This shows how significant is local SEO for any local or small business. Your business in Sydney can be dealing with any services, salon, plumbing, electrician, dentist, bakery, healthcare, tailoring, local SEO can get you assured that services get find easily by the potential customers when they are searching for you on the digital platform. So basically with local SEO Sydney services your small business can get the right exposure and reach.

Improved site rankings, boost in website traffic, increased sales, increased profits, this is what you can expect from local SEO strategies.

There are a lot of valid reasons which makes local SEO look like a mandatory task for small businesses. And why not, eventually it does help small businesses to reap huge benefits. We’ll explain to you in detail why local SEO is so important for small businesses.

Searching for business online is one rise

Why leave home and wander when you can search for a nearby cakeshop on your desktop or mobile? It is the digital era, for every information, people search on the internet first. So if they wish to buy anything local, rather than getting down on the streets and searching they prefer to pre-search on the internet, look for better options and then visit the store/shop. Better SEO will help your small business to rank better and be easily visible in search results.

Expect high conversion rates

If you are able to gain the attention of the target audience then you can expect an increase in conversion rates. Most local businesses are searched only by the people who are really in need of services and that too instantly. So if they are able to find you in search results there are great chances of them becoming your customers resulting in high conversion rate.

At least 1 out of 3 leads can turn into potential customers.

Brand recognition and trust factor

Your local business won’t just be a known name only in your locality but can also be recognised city-wide. Once you start building your online presence, your brand automatically gets more authenticity, recognition and reaches out to more customers. Updating your website time to time can also build a trust factor.

Local SEO ranking of small business is dependent on factors such as:

• Google My Business Listing
• Mobile-friendly website
• NAP citation
• On-page optimisation
• Citations and business listings
• Reviews
• Creating social media profiles
• Local landing pages
• Personalisation

This all makes evident that any small business which is striving to solidify their presence should definitely go for local SEO.